Tourism Tasmania's International Market Approach

June 2017international-market-approach.jpg

Tourism Tasmania recently undertook a comprehensive review of its international marketing operations and activities to ensure it's engaging in markets with the best prospects for Tasmania and investing in marketing and other activities that will best position the state to participate in the growth of global tourism.

The outcomes of the review have provided an opportunity for Tourism Tasmania to refresh its international market approach.

Tourism Tasmania's International Market Approach [PDF 1.2MB]