Marketing Proposals

Marketing Partnership Proposal Guidelines

Marketing partnerships are a powerful way to expose brands to consumers that otherwise might never be reached.

Tourism Tasmania works closely with strategically aligned businesses and individuals that:

  • Have the power to create mutually beneficial partnerships and encourage visitation to the state
  • Highlight the Tasmanian brand and connect consumers culturally and emotionally to Tasmania
  • Create an increase in demand for travel to the state.

If you’re interested in joining forces with Tourism Tasmania to create a successful marketing partnership that adds to Tasmania’s share of voice then please send us your proposal to cooperatively market with Tourism Tasmania.

Proposal criteria

Your proposal should address the following criteria:

  1. Describe your brand, and your target audience/ customer
  2. Are you working or receiving funding from other government agencies? Please describe.
  3. What kind of support are you looking for from Tourism Tasmania? In-kind, or financial?
  4. What are your current marketing channels? How are you reaching your audience, and what is that reach and engagement?
  5. Is your product seasonal or year-round, can it encourage low season visitation?
  6. If a tourism product or experience, where does it take place are there opportunities to encourage visitors to travel to and stay in regional Tasmania?
  7. Do you have any other marketing partners and is there opportunity to extend our joint activity through them?
  8. Is there opportunity to acquire shared content?

Once received our marketing proposals panel will review your application and a representative from Tourism Tasmania’s marketing team will be in touch. Please allow 2- 3 weeks for the review process.

Submit a proposal

Send your proposal to marketingproposals@tourism.tas.gov.au

Event proposals

If your proposal is for an event, please visit our Event Support page.

More information

In preparing your submission you may find the following pages useful: