Supercars continue to drive Tasmanian tourism

Sarah Courtney, Minister for Primary Industries and Water

Northern Tasmania is gearing up to host Tasmania’s largest sporting spectacle in two weeks, the Supercars SuperSprint at Symmons Plains Raceway.

The Supercars attract more than 50,000 fans trackside, including about 8000 visitors from interstate.

These visitors stay for an average of four nights, injecting about $6.4 million into our visitor economy – filling hotel rooms and hospitality venues across Northern Tasmania.

The Tasmanian SuperSprint round also attracts a yearly average television audience of 975,000 and has a significant social media reach including 135 million total reach on Facebook.

The Hodgman Liberal Government has a target of attracting 1.5 million to Tasmania by 2020 and hosting international events like the Supercars at Symmons Plains adds to our significant suite of attractions.

Tasmania’s tourism offering is based around variety – from racing cars and AFL football through to arts, culture, mountain bikes and bushwalking tracks.

Supporting events like the Supercars Series is integral to our plan to grow the visitor economy, and we wish all of the teams good luck for the Tasmanian round of the series from April 6-8.

26 March 2018