All news
- Come Down For Air campaign takes flight in New ZealandTourism Tasmania to launch Come Down For Air campaign in New Zealand, coinciding with the resumption of direct flights between Auckland and Hobart in October 2024.Tourism Tasmania04 April 2024
- Driving winter visitation with Virgin Australia partnershipVirgin Australia have released thousands of sale fares from five major Australian cities into Launceston and Hobart for the coming winter and shoulder seasons.Tourism Tasmania04 March 2024
- Off Season industry update eventsJoin us for an update ahead of the winter period and the launch of our next Off Season campaign.Tourism Tasmania 23 February 2024
- AI no match for Tasmanian authenticity: introducing TasmanAiWith the use of AI image generators on the rise, Tourism Tasmania has launched TasmanAi, an image generator with a twist.Tourism Tasmania14 February 2024
- Tourism Tasmania partners with The Imperfects podcastTourism Tasmania has partnered with The Imperfects podcast to record an episode with Gina Chick, winner of Alone Australia.Destination and product news 27 November 2023
- Tourism Tasmania’s new audience segmentationTourism Tasmania has commissioned a study of Australian leisure travellers. Register for the webinar to learn about our new audience segmentation.Tourism Tasmania13 November 2023
- Tourism Tasmania wins top marketing awards for Off Season campaignTourism Tasmania has won a GOLD and SILVER award for its 2022 Off Season campaign at the Australian Effie Awards.Tourism Tasmania24 October 2023
- Tourism Tasmania Pre-Season Industry UpdatesJoin us to hear the latest tourism market outlook, what to expect for the upcoming season and how to leverage our latest Come Down For Air campaign in your own business.Tourism Tasmania22 September 2023
- Dark Mofo is setting the stage for the next decadeWhile the wider Dark Mofo festivities hit pause for 2024, Dark Mofo will continue to deliver Winter Feast and the Nude Solstice Swim.Tourism Tasmania 22 September 2023
- West coast travel incentive programGo west this spring with the west coast travel incentive program.Tourism Tasmania 01 August 2023
- Hobart wins best city in Travel + Leisure awardsHobart has been voted the Best City in Australia, New Zealand and the South Pacific in Travel + Leisure World’s Best Awards 2023.Destination and product news12 July 2023
- Accessible audio guides now on VacayitTourism Tasmania has partnered with Vacayit to produce 50 audio guides to help blind and low-vision visitors plan and enjoy their holiday.Destination and product news01 June 2023
- Have your say on Tasmania’s tourism futureTasmanians are invited to have their say on the key directions for tourism in the state.Tourism Tasmania31 May 2023
- What's on winter 2023Tasmania’s Off Season is back for winter 2023. Experience winter in Tasmania like nowhere else.Destination and product news 26 May 2023
- Rod Cuthbert joins the Tourism Tasmania boardOnline travel and tech pioneer Rod Cuthbert has been appointed to Tourism Tasmania’s board of directors.Tourism Tasmania19 May 2023